For Lunar New Year, Aveda is launching the #StartWithSmoothnessForGoodLuck# in-store campaign. Featuring the True芯 Hair Mask, we’ve paired its volumizing, nourishing, and plumping benefits with the New Year themes of “good luck” and “smoothness” to create a festive shopping experience.

LUCKY PLINKO MACHINE
Customers drop in a pinball for a guaranteed prize—100% win rate. It’s fun, festive, and fits perfectly with the holiday spirit.

DIY HAND CREAM CHARM
A DIY station lets customers create their own charm, with a hand cream built right in. It’s a stylish accessory that keeps hydration close at hand.