In April 2026, Clinique promoted its two hero products — EBCI and EBCB — under the concept of “倩碧镭射双子星” and launched a series of travel-exclusive sets. To drive Hainan duty-free sales across both online and offline channels, we partnered with five beauty KOLs to launch a seeding campaign. By integrating the products into “Couple” and “Best Friend” travel narratives, while linking digital coupons with in-store incentives, we successfully created a conversion loop from social buzz to duty-free purchase.

Contextualized seeding with personified storytelling

Leveraging the “双子星” concept, we translated the “Offense and Defense” relationship of the products into relatable personality traits for travel partners. This personified narrative made the product functions easier to understand while reinforcing the consumer mindset of purchasing the pair together for enhanced repair during travel.

Creative split-screen format to boost engagement

We used a split-screen technique to showcase the distinct travel habits and skincare routines of different travel partners, making the storytelling more immersive while increasing the overall appeal and engagement of the content.

Leveraging retailer platforms to maximize exposure and conversion

By providing detailed product education and shopping guides through retailers’ social platforms, we were able to seamlessly convert social buzz into mini-program orders and drive duty-free sales conversion.