For Earth Month 2026, Aveda will launch an offline sustainability campaign to champion its enduring eco-commitment, boost store traffic and sales through connected activations. We have curated a series of environmental interactions that turn brand values into real-world green actions.

Giant recycling installation to encourage active participation

A large-scale plastic bottle recycling unit at the store entrance. Customers simply drop in a clean empty bottle to receive a product sample. While shopping, they can easily join the environmental effort and show real support for Earth Month.

Eco wishing tree to create shareable moments

Write a simple eco wish in-store and hang it on the tree to receive a product sample. The act of writing encourages reflection on what sustainability means — turning a broad global issue into a personal action, while creating a highly shareable in-store experience.

Earth month gifts to boost sales

A GWP program with practical ESG gift, paired with an in-store limited-time engraving service for hairbrush combs, effectively boosts offline sales growth.