To announce the launch of the Osmanthus products in TR, we helped L’Occitane create an H5 game where customers can be engaged to experience the journey of producing Osmanthus fragrance

O2O EXPERIENCE THAT BOOSTS OFFLINE TRAFFIC

In the game the customers could experience the journey from planting Osmanthus in China to the extraction process in France. By playing the game and becoming a “certified” Osmanthus Perfumer, the player could redeem GWPs at L’Occitane’s counters.

SOCIAL AMPLIFICATION

The H5 graphics were adapted to various social assets in social amplifications.