We collaborated with Hong Kong cultural-retail destination – K11 MUSEA for the launch of Christmas campaign.

INFLUENCER PARTNERSHIP EXCLUSIVELY FOR LOCAL MAINLAND CHINESE COMMUNITY

In order to draw the in-mall traffic, especially the local Mainland Chinese community in Hong Kong, we cooperated with over 30 influencers to create unique onsite experience on the China social platforms across RED, Weibo, BiliBili, etc.

FROM ONLINE AWARENESS TO ORGANIC UGC ENGAGGEMENT

After the release of the KOL & KOC pre-heat coverages, the online UGC contents were organically created on RED which attracted Mainland Chinese community posting the contents featuring the installations and check-in spots which were introduced by partnered KOL & KOC.