As one of the important parts in promoting the 2nd cdf Watch Festival, Silk Road worked with 25 fashion and beauty influencers to increase the RED buzz during the promotion period by seeding the cdf exclusive offers and SKUs.

By seeding 25 KOLs, the campaign reached almost 600K followers and reached 200K viewership.

The influencers also synchronized the content on Dianping and Weibo with reached additional 1.1M impressions.