#Event Management
KERING EYEWEAR
KERING EYEWEAR | XHG LIVESTREAM

With the new store opening at XHG, Haikou, Kering Eyewear hosted the very first brand-led livestream in eyewear category with cdf.

Fashion couple KOL Lyv Ying Ivy, Jing Wang Hou Ge and Fashion KOL Monica Caca were involved as guest hosts, and also livestreamed via their accounts to amply the reach among followers.

  • Conversion-oriented product seeding was delivered through KOLs’ travel OOTD tips, store visiting & product try-on.