CELEBRITY LIVESTREAM

The brand ambassador Tang Xiaotian as the main guest to share his skincare tips. We designed interactions and signed gift that can trigger his fan’s attention for further promotion.

‘SPEED-UP’ MISSION INTERACTIONS

In order to visualize the campaign’s concept of ‘Faster Renewal’, we came up with a ‘speed progression bar’ on the screen, whose speed would accelerate every time the guest has completed an assigned task. When it comes to 100% full speed, the final prize would be unlocked.