To support the launch of Studio Fix Powder Plus Foundation in the Hainan Duty-free Market in August 2025, an OCA campaign themed “Made For Every Shade of You” was activated at the M·A·C HTB counter. By linking the product’s 24-hour oil-control and water-resistant benefits to real Hainan vacation scenarios, the campaign combined interactive installations, professional makeup service, and social incentives to amplify visibility and accelerate conversion.

GAMIFIED TRAFFIC DRIVER

An eye-catching installation and a shade-matching challenge turned the counter into an IG-worthy destination, bringing the product’s USPs to life in an engaging way.

SCENARIO-BASED MAKEUP EXPERIENCE

Through vacation-inspired looks and professional makeup try-ons, the product was demonstrated in real, relatable Hainan travel scenarios—making its performance instantly visible and convincing.

INSTANT CONVERSION TRIGGER

Every touchpoint was designed for sharing, with instant rewards encouraging participation and UGC, while naturally driving on-the-spot purchases.