Shiseido Group TR brings multiple brands together for the first time in a pop-up event — Beauty Terminal. To drive foot traffic, we organized a One-Day Store Manager activity, a popular format that sparks interaction and social buzz, helping the brand connect with consumers in a relaxed and engaging way.

EXCLUSIVE INTERACTIONS & GIFTS
We invited influencer Hu Kaixuan as the “One-Day Captain” for a surprise appearance, offering exclusive gift sets, and signed souvenirs to boost sales and average transaction value. His live demos of hero products helped build consumer trust by showcasing key benefits firsthand.

SOCIAL PREHEATING & TWO-WAY AMPLIFICATION
Multi-platform content generated buzz before the event, while offline interactions fueled online posts, which in turn drove more foot traffic—creating a continuous loop of momentum.