To celebrate L’Occitane Group’s two new store’s opening at GDF. A dual brand livestream was hosted to celebrate the opening and the livestream hosted two brands in the Group: L’Occitane & Elemis.

KOL ENGAGEMENT TO ATTRACT TRAFFIC

A well-know travel & beauty blogger was invited to visit the new counters and livestream as the guest host to bring offline traffic to the store and online traffic to livestream.