As the opening of cdf’s most important annual campaign Year End Grand Ceremony, cdf invited influencers to join a serial of livestreams for the first time.

3-DAY NON-STOP LIVESTREAM

From 16th to 18th Oct, a total of 18 top KOLs that ranged from beauty to fashion categories were invited to the 24 hr livestream as guest hosts to boost the viewership.

BUZZ & CONVERSIONS AT THE SAME TIME

With the massive exposure of the KOL preheat contents, consumers were brought to livestream and generated great awareness and sales conversions.